/* ===========================================================
   site.css — public stylesheet.
   Layer order keeps theme overrides free of specificity wars.
   =========================================================== */
@layer base, theme;

@layer base {
:root{
  --maxw:1240px; --nav-h:80px;
  --ease:cubic-bezier(.22,.61,.36,1);
  --step-0:clamp(16px,1.05vw,17px);
  --step-1:clamp(19px,1.4vw,22px);
  --step-3:clamp(32px,3.4vw,50px);
  --step-4:clamp(40px,5.4vw,84px);
}
*,*::before,*::after{box-sizing:border-box}*{margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:calc(var(--nav-h) + 16px)}
body{background:var(--bg);color:var(--text);font-family:var(--ff-sans);
  font-size:var(--step-0);line-height:1.62;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img,svg{display:block;max-width:100%}
ul{list-style:none}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:3px}
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:clamp(22px,5vw,56px);width:100%}
.skip{position:absolute;inset-inline-start:12px;top:-60px;z-index:200;background:var(--accent);
  color:var(--accent-noir);padding:10px 16px;border-radius:4px;transition:top .2s}
.skip:focus{top:12px}

h1,h2,h3{font-family:var(--ff-display);font-weight:var(--dw);line-height:.99;letter-spacing:var(--dt)}
h1{font-size:var(--step-4)}
h2{font-size:var(--step-3)}
h3{font-size:var(--step-1);line-height:1.25;letter-spacing:-.01em}
.eyebrow{display:inline-flex;align-items:center;gap:11px;font-family:var(--ff-mono);font-size:12px;
  letter-spacing:.18em;text-transform:uppercase;color:var(--accent);margin-bottom:24px}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--accent);opacity:.7}
.lead{font-size:var(--step-1);color:var(--muted);max-width:52ch;line-height:1.5}
.muted{color:var(--muted)}

.btn{display:inline-flex;align-items:center;gap:10px;font-size:15px;font-weight:500;
  padding:16px 28px;border-radius:var(--r);border:1px solid var(--line-2);background:transparent;
  color:var(--text);transition:.28s var(--ease);cursor:pointer;font-family:inherit}
.btn:hover{border-color:var(--accent);transform:translateY(-1px)}
.btn-primary{background:var(--accent);border-color:var(--accent);color:var(--accent-noir);font-weight:600}
.btn-primary:hover{filter:brightness(1.08);box-shadow:0 14px 34px -14px var(--accent)}
.btn svg{width:15px;height:15px}
.btn-block{width:100%;justify-content:center}

/* nav */
.nav{position:absolute;top:0;inset-inline:0;z-index:40;height:var(--nav-h)}
.nav.solid{position:sticky;background:var(--bg);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:var(--nav-h);gap:20px}
.logo{font-family:var(--ff-display);font-size:20px;font-weight:var(--dw);letter-spacing:-.02em;
  display:inline-flex;align-items:center;gap:9px}
.logo i{width:7px;height:7px;border-radius:50%;background:var(--accent);display:block}
.nav-links{display:none;gap:32px}
@media(min-width:1000px){.nav-links{display:flex}}
.nav-links a{font-size:14.5px;color:var(--muted);transition:.2s;position:relative}
.nav-links a:hover,.nav-links a.on{color:var(--text)}
.nav-right{display:flex;align-items:center;gap:14px}
.nav .btn{padding:11px 20px;font-size:14px}
.burger{display:inline-flex;flex-direction:column;justify-content:center;align-items:center;gap:5px;
  width:44px;height:44px;border:1px solid var(--line-2);border-radius:var(--r);background:transparent}
@media(min-width:1000px){.burger{display:none}}
.burger span{width:18px;height:1.5px;background:var(--text);transition:.3s var(--ease)}
body.menu-open .burger span:nth-child(1){transform:translateY(6.5px) rotate(45deg)}
body.menu-open .burger span:nth-child(2){opacity:0}
body.menu-open .burger span:nth-child(3){transform:translateY(-6.5px) rotate(-45deg)}
.drawer{position:fixed;inset:0;z-index:39;visibility:hidden;pointer-events:none}
.drawer-bg{position:absolute;inset:0;background:rgba(0,0,0,.55);opacity:0;transition:.3s}
.drawer-panel{position:absolute;top:0;right:0;height:100%;width:min(84%,340px);background:var(--bg-2);
  border-left:1px solid var(--line);padding:96px 30px 30px;transform:translateX(100%);
  transition:transform .35s var(--ease);display:flex;flex-direction:column;gap:4px}
.drawer-panel a{font-family:var(--ff-display);font-size:24px;padding:12px 0;border-bottom:1px solid var(--line)}
body.menu-open .drawer{visibility:visible;pointer-events:auto}
body.menu-open .drawer-bg{opacity:1}
body.menu-open .drawer-panel{transform:translateX(0)}

/* hero */
.hero{position:relative;padding-block:calc(var(--nav-h) + 72px) 104px;overflow:hidden}
.hero-bg{position:absolute;inset:0;z-index:0;background-size:cover;background-position:center right}
.hero-veil{position:absolute;inset:0;z-index:1;background:var(--veil)}
.hero-in{position:relative;z-index:2;display:grid;gap:56px;align-items:center}
@media(min-width:1000px){.hero-in{grid-template-columns:1.12fr .88fr;gap:68px}}
h1 .l2{display:block;color:var(--accent)}
.hero .lead{margin-top:28px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:42px}
.page-hero{position:relative;padding-block:calc(var(--nav-h) + 64px) 64px;overflow:hidden}
.page-hero .lead{margin-top:22px}

/* report panel */
.panel{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  box-shadow:var(--shadow);overflow:hidden}
.panel-h{display:flex;align-items:center;justify-content:space-between;padding:19px 24px;
  border-bottom:1px solid var(--line)}
.panel-h .t{font-size:13.5px;font-weight:600}
.panel-h .d{font-family:var(--ff-mono);font-size:11.5px;color:var(--faint);letter-spacing:.06em}
.chart{padding:26px 24px 8px}
.chart-top{display:flex;align-items:baseline;gap:14px;margin-bottom:20px}
.chart-top .v{font-family:var(--ff-mono);font-size:32px;font-weight:600;letter-spacing:-.02em}
.chart-top .delta{font-family:var(--ff-mono);font-size:13px;color:var(--accent);
  border:1px solid var(--accent);border-radius:100px;padding:3px 10px}
.kw{border-top:1px solid var(--line)}
.kw-row{display:grid;grid-template-columns:1fr auto auto;gap:16px;align-items:center;
  padding:13px 24px;border-bottom:1px solid var(--line);font-size:13.5px}
.kw-row:last-child{border-bottom:0}
.kw-row .k{color:var(--muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.kw-row .p{font-family:var(--ff-mono);font-size:12.5px;color:var(--faint)}
.kw-row .n{font-family:var(--ff-mono);font-weight:600;color:var(--accent);text-align:right;min-width:30px}

/* metrics */
.metrics{border-block:1px solid var(--line);background:var(--bg-2)}
.metrics-in{display:grid;grid-template-columns:repeat(2,1fr)}
@media(min-width:860px){.metrics-in{grid-template-columns:repeat(4,1fr)}}
.metric{padding:48px 28px;border-inline-end:1px solid var(--line);border-block-end:1px solid var(--line)}
.metric:last-child{border-inline-end:0}
@media(min-width:860px){.metric{border-block-end:0}}
.metric .v{font-family:var(--ff-mono);font-size:clamp(32px,3.2vw,46px);font-weight:600;
  letter-spacing:-.03em;line-height:1;color:var(--accent)}
.metric .l{margin-top:13px;font-size:13.5px;color:var(--muted);max-width:22ch;line-height:1.45}

/* sections */
.section{padding-block:clamp(80px,9vw,140px)}
.section.tint{background:var(--bg-2)}
.sec-head{max-width:620px;margin-bottom:clamp(48px,6vw,76px)}
.sec-head p{margin-top:18px;color:var(--muted);font-size:var(--step-1);line-height:1.5}

.pillars{display:grid;gap:0}
@media(min-width:900px){.pillars{grid-template-columns:repeat(3,1fr)}}
.pillar{padding:38px 34px 42px;border-top:2px solid var(--accent)}
@media(min-width:900px){.pillar + .pillar{border-inline-start:1px solid var(--line)}}
.pillar .i{font-family:var(--ff-mono);font-size:12px;color:var(--faint);letter-spacing:.14em;
  display:block;margin-bottom:18px}
.pillar h3{margin-bottom:14px}
.pillar p{color:var(--muted);font-size:15.5px}
.pillar ul{margin-top:22px;display:grid;gap:10px}
.pillar li{font-size:14px;color:var(--muted);display:flex;gap:11px;align-items:flex-start}
.pillar li::before{content:"";flex:none;width:5px;height:5px;margin-top:8px;background:var(--accent);border-radius:50%}
.pillar .more{display:inline-flex;align-items:center;gap:7px;margin-top:24px;font-size:14px;
  color:var(--accent);font-weight:500}

.steps{display:grid;gap:2px;background:var(--line)}
@media(min-width:920px){.steps{grid-template-columns:repeat(5,1fr)}}
.step{background:var(--bg);padding:34px 24px 38px}
.section.tint .step{background:var(--bg-2)}
.step .n{font-family:var(--ff-mono);font-size:11.5px;letter-spacing:.16em;color:var(--accent);
  display:block;margin-bottom:20px}
.step h3{font-size:17px;margin-bottom:10px;letter-spacing:0}
.step p{font-size:13.8px;color:var(--muted);line-height:1.55}

.case{display:grid;gap:52px;align-items:center}
@media(min-width:960px){.case{grid-template-columns:1.05fr .95fr;gap:72px}}
.case-media{position:relative;border-radius:var(--r-lg);overflow:hidden;border:1px solid var(--line);
  aspect-ratio:4/3;background:var(--surface)}
.case-media img{width:100%;height:100%;object-fit:cover}
.case-media .ph{width:100%;height:100%;display:grid;place-items:center;color:var(--faint);font-size:13px}
.case-media .stamp{position:absolute;left:0;bottom:0;background:var(--accent);color:var(--accent-noir);
  font-family:var(--ff-mono);font-size:12px;letter-spacing:.1em;padding:10px 17px}
.case-figs{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:40px;padding-top:34px;
  border-top:1px solid var(--line)}
.case-figs .v{font-family:var(--ff-mono);font-size:30px;font-weight:600;color:var(--accent);letter-spacing:-.02em}
.case-figs .l{font-size:13.5px;color:var(--muted);margin-top:7px}

.tiers{display:grid;gap:20px}
@media(min-width:920px){.tiers{grid-template-columns:repeat(auto-fit,minmax(260px,1fr));align-items:start}}
.tier{border:1px solid var(--line);border-radius:var(--r-lg);padding:36px 32px 38px;background:var(--surface)}
.tier.on{border-color:var(--accent);box-shadow:var(--shadow);position:relative}
.tier.on::after{content:"Most chosen";position:absolute;top:-11px;inset-inline-start:32px;
  background:var(--accent);color:var(--accent-noir);font-family:var(--ff-mono);font-size:10.5px;
  letter-spacing:.13em;text-transform:uppercase;padding:5px 12px;border-radius:100px}
.tier .name{font-size:14px;font-weight:600;letter-spacing:.02em;margin-bottom:18px}
.tier .price{font-family:var(--ff-mono);font-size:38px;font-weight:600;letter-spacing:-.03em;line-height:1}
.tier .per{font-size:13.5px;color:var(--faint);margin-top:8px}
.tier ul{margin:28px 0 30px;display:grid;gap:12px;padding-top:24px;border-top:1px solid var(--line)}
.tier li{font-size:14.2px;color:var(--muted);display:flex;gap:11px;align-items:flex-start}
.tier li svg{flex:none;width:15px;height:15px;margin-top:4px;color:var(--accent)}

.faq{display:grid;gap:0;max-width:820px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:24px 44px 24px 0;font-size:17px;
  font-weight:500;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:22px;font-size:22px;
  color:var(--accent);font-family:var(--ff-mono);transition:.25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .a{padding:0 44px 26px 0;color:var(--muted);font-size:15.5px;max-width:70ch}

.cta{position:relative;overflow:hidden;padding-block:clamp(80px,9vw,130px);text-align:center}
.cta-bg{position:absolute;inset:0;background-size:cover;background-position:center;z-index:0}
.cta-veil{position:absolute;inset:0;background:var(--veil-cta);z-index:1}
.cta-in{position:relative;z-index:2;max-width:640px;margin-inline:auto}
.cta p{margin-top:18px;color:var(--muted);font-size:var(--step-1)}
.cta .btn{margin-top:34px}

/* contact */
.contact-grid{display:grid;gap:48px}
@media(min-width:900px){.contact-grid{grid-template-columns:.85fr 1.15fr;gap:64px}}
.ci{display:flex;gap:14px;margin-bottom:26px}
.ci .l{font-size:12px;font-family:var(--ff-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.ci .v{font-size:16px;margin-top:4px;display:block}
.field{margin-bottom:18px}
.field label{display:block;font-size:13px;font-weight:600;color:var(--muted);margin-bottom:7px}
.field input,.field textarea{width:100%;font:inherit;font-size:15px;padding:13px 15px;border-radius:var(--r);
  border:1px solid var(--line-2);background:var(--bg-2);color:var(--text)}
.field textarea{min-height:150px;resize:vertical}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--accent)}
.two-col{display:grid;gap:18px}
@media(min-width:640px){.two-col{grid-template-columns:1fr 1fr}}
.hp{position:absolute;left:-9999px}
.form-note{margin-top:16px;font-size:14.5px;display:none;padding:12px 16px;border-radius:var(--r)}
.form-note.show{display:block}
.form-note.ok{background:color-mix(in srgb,var(--accent) 14%,transparent);color:var(--accent)}
.form-note.err{background:#3a1c1c;color:#ffb4b4}

/* service detail */
.svc-hero-img{border-radius:var(--r-lg);overflow:hidden;border:1px solid var(--line);
  aspect-ratio:3/2;margin-bottom:56px}
.svc-hero-img img{width:100%;height:100%;object-fit:cover}
.prose{max-width:70ch}
.prose p{margin-bottom:18px;color:var(--muted);font-size:var(--step-1);line-height:1.6}
.prose ul{margin:24px 0;display:grid;gap:12px}
/* Bullets are positioned, not flexed. A flex li turns every <strong> inside it
   into its own flex item, which shreds any sentence containing bold text. */
.prose li{position:relative;padding-inline-start:22px;color:var(--muted);line-height:1.6}
.prose li::before{content:"";position:absolute;inset-inline-start:0;top:.62em;width:6px;height:6px;
  background:var(--accent);border-radius:50%}
.prose strong{color:var(--text);font-weight:700}
.prose a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.prose code{font-family:var(--ff-mono);font-size:.86em;background:var(--bg-2);
  border:1px solid var(--line);padding:2px 6px;border-radius:4px}

/* ---------- generated legal documents ---------- */
.legal-doc{max-width:74ch}
.legal-doc h1,.legal-doc h2{font-size:clamp(28px,3.4vw,42px);line-height:1.08;margin-bottom:26px;scroll-margin-top:110px}
.legal-doc h2 ~ h2{margin-top:56px}
.legal-doc h3{font-size:clamp(18px,1.9vw,22px);margin:42px 0 14px;letter-spacing:-.01em;scroll-margin-top:110px}
.legal-doc h4{font-size:16.5px;margin:28px 0 10px;font-family:var(--ff-display);font-weight:var(--dw)}
.legal-doc p{font-size:17px;line-height:1.72;margin-bottom:16px}
.legal-doc ul{margin:20px 0 26px}
.legal-doc li{font-size:17px}
/* The first line under a heading is the document meta — set it apart. */
.legal-doc :is(h1,h2):first-child + p{color:var(--faint);font-size:14.5px;
  padding-bottom:22px;border-bottom:1px solid var(--line);margin-bottom:34px}

/* cards grid (case studies index) */
.cards{display:grid;gap:26px}
@media(min-width:760px){.cards{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}}
.card{border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--surface)}
.card .media{aspect-ratio:4/3;background:var(--bg-2)}
.card .media img{width:100%;height:100%;object-fit:cover}
.card .body{padding:26px 26px 30px}
.card .tagline{font-family:var(--ff-mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--accent);margin-bottom:12px}
.card h3{margin-bottom:12px}
.card p{font-size:14.5px;color:var(--muted)}
.card .figs{display:flex;gap:26px;margin-top:22px;padding-top:20px;border-top:1px solid var(--line)}
.card .figs b{font-family:var(--ff-mono);font-size:20px;color:var(--accent);display:block;font-weight:600}
.card .figs span{font-size:12px;color:var(--faint)}

/* footer */
.footer{border-top:1px solid var(--line);background:var(--bg-2);padding-block:68px 36px}
.foot-grid{display:grid;gap:42px}
@media(min-width:860px){.foot-grid{grid-template-columns:1.5fr 1fr 1fr 1.2fr}}
.foot-grid h4{font-size:12px;font-family:var(--ff-mono);letter-spacing:.15em;text-transform:uppercase;
  color:var(--faint);margin-bottom:18px}
.foot-grid a,.foot-grid p{font-size:14px;color:var(--muted);display:block;margin-bottom:10px;line-height:1.5}
.foot-grid a:hover{color:var(--accent)}
.foot-bottom{margin-top:52px;padding-top:24px;border-top:1px solid var(--line);display:flex;
  flex-wrap:wrap;gap:14px;justify-content:space-between;font-size:13px;color:var(--faint)}

/* cookie banner */
.cookie{position:fixed;inset-inline:16px;bottom:16px;z-index:60;max-width:520px;
  background:var(--surface);border:1px solid var(--line-2);border-radius:var(--r-lg);
  padding:22px 24px;box-shadow:var(--shadow)}
.cookie p{font-size:14px;color:var(--muted);margin-bottom:16px}
.cookie .row{display:flex;gap:10px;flex-wrap:wrap}
.cookie .btn{padding:11px 20px;font-size:14px}

.error-page{min-height:70vh;display:grid;place-items:center;text-align:center;padding:120px 22px}
.error-page .code{font-family:var(--ff-mono);font-size:76px;color:var(--accent);line-height:1}

@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}
html{scroll-behavior:auto}}
}

/* ============ THEMES — tokens only ============ */
@layer theme {
/* PULSE — performance paid social. Warm white, heavy sans, vermillion.
   Reads as a shop that is judged on a number. */
html[data-theme="pulse"]{
  --bg:#fbfbf9; --bg-2:#f2f0ec; --surface:#fff;
  --text:#14100e; --muted:#5d5651; --faint:#948a82;
  --line:#e7e3dc; --line-2:#cfc8bf;
  --accent:#dc3a1e; --accent-noir:#fff;
  --shadow:0 30px 70px -42px rgba(60,30,20,.38);
  --r:2px; --r-lg:8px;
  --ff-display:"Carlito","Liberation Sans",system-ui,sans-serif;
  --ff-sans:"Carlito","Liberation Sans",system-ui,sans-serif;
  --ff-mono:"DejaVu Sans Mono",ui-monospace,monospace;
  --dw:800; --dt:-.045em;
  --veil:linear-gradient(100deg,#fbfbf9 26%,rgba(251,251,249,.72) 52%,rgba(251,251,249,.08) 100%);
  --veil-cta:linear-gradient(180deg,rgba(251,251,249,.94),rgba(251,251,249,.86));
}
/* ATLAS — B2B, LinkedIn-led. Cool light, serif display, deep considered blue.
   Reads as a consultancy a CFO would sign off. */
html[data-theme="atlas"]{
  --bg:#f7f8fa; --bg-2:#edf0f5; --surface:#fff;
  --text:#111c2e; --muted:#4d5b70; --faint:#8493a7;
  --line:#dee3ec; --line-2:#c1cad9;
  --accent:#1f5f8b; --accent-noir:#fff;
  --shadow:0 32px 74px -42px rgba(17,28,46,.40);
  --r:6px; --r-lg:14px;
  --ff-display:"Caladea","Bitstream Charter",Georgia,serif;
  --ff-sans:"Carlito","Liberation Sans",system-ui,sans-serif;
  --ff-mono:"DejaVu Sans Mono",ui-monospace,monospace;
  --dw:700; --dt:-.018em;
  --veil:linear-gradient(100deg,#f7f8fa 24%,rgba(247,248,250,.74) 54%,rgba(247,248,250,.1) 100%);
  --veil-cta:linear-gradient(180deg,rgba(247,248,250,.94),rgba(247,248,250,.86));
}
/* NOIR — content studio. Near-black, warm cream, sand accent, square corners.
   Reads as a gallery wall: the work is the point. */
html[data-theme="noir"]{
  --bg:#0b0a09; --bg-2:#121110; --surface:#171512;
  --text:#efe9e0; --muted:#9c9186; --faint:#6b6259;
  --line:rgba(239,233,224,.12); --line-2:rgba(239,233,224,.24);
  --accent:#d8a24a; --accent-noir:#15110b;
  --shadow:0 34px 80px -38px rgba(0,0,0,.85);
  --r:0px; --r-lg:2px;
  --ff-display:"Caladea","Bitstream Charter",Georgia,serif;
  --ff-sans:"Carlito","Liberation Sans",system-ui,sans-serif;
  --ff-mono:"DejaVu Sans Mono",ui-monospace,monospace;
  --dw:700; --dt:-.022em;
  --step-4:clamp(34px,4.2vw,66px);
  --veil:linear-gradient(100deg,#0b0a09 22%,rgba(11,10,9,.82) 52%,rgba(11,10,9,.26) 100%);
  --veil-cta:linear-gradient(180deg,rgba(11,10,9,.9),rgba(11,10,9,.82));
}
}
@layer base {
.metrics-note{font-size:13px;color:var(--faint);line-height:1.55;max-width:78ch;
  padding:20px 28px 28px;border-top:1px solid var(--line)}
}

@layer base {
/* ---------- service detail ---------- */
.svc-split{display:grid;gap:32px}
@media(min-width:960px){.svc-split{grid-template-columns:.42fr .58fr;gap:64px;align-items:start}}
.svc-aside h2{font-size:clamp(26px,2.6vw,36px);line-height:1.05}
@media(min-width:960px){.svc-aside{position:sticky;top:calc(var(--nav-h) + 40px)}}

.svc-blocks{display:grid;gap:2px;background:var(--line);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden}
@media(min-width:840px){.svc-blocks{grid-template-columns:1fr 1fr}}
.svc-block{background:var(--bg-2);padding:34px 32px 38px;display:flex;gap:20px;align-items:flex-start}
.svc-block .n{font-family:var(--ff-mono);font-size:13px;color:var(--accent);flex:none;padding-top:4px}
.svc-block h3{margin-bottom:10px}
.svc-block p{font-size:15px;color:var(--muted);line-height:1.6}

.svc-meta{display:grid;gap:48px}
@media(min-width:960px){.svc-meta{grid-template-columns:1.05fr .95fr;gap:72px;align-items:start}}
.deliv{display:grid;gap:16px}
.deliv li{display:flex;gap:14px;align-items:flex-start;font-size:16.5px;line-height:1.55}
.deliv svg{flex:none;width:17px;height:17px;margin-top:5px;color:var(--accent)}
.svc-facts{display:grid;gap:2px;background:var(--line);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden}
.fact{background:var(--bg);padding:24px 26px 26px}
.fact .l{font-family:var(--ff-mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent);margin-bottom:10px}
.fact p{font-size:15px;color:var(--muted);line-height:1.6}
.fact a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.svc-hero-img{margin-bottom:0}
}

@layer base {
/* proof panel — labelled so it reads without prior knowledge of rank trackers */
.chart-metric{font-size:12px;font-family:var(--ff-mono);letter-spacing:.12em;text-transform:uppercase;
  color:var(--faint);margin-bottom:8px}
.kw-head{border-bottom:1px solid var(--line);padding-block:10px}
.kw-head span{font-family:var(--ff-mono);font-size:10.5px;letter-spacing:.11em;text-transform:uppercase;
  color:var(--faint);white-space:nowrap}
.kw-head span:nth-child(2),.kw-head span:nth-child(3){text-align:end}
.kw-row .n{display:inline-flex;align-items:baseline;gap:7px;justify-content:flex-end}
.kw-row .n i{font-style:normal;font-size:11px;font-weight:500;color:var(--faint);
  font-family:var(--ff-mono)}
.kw-note{font-size:11.5px;color:var(--faint);line-height:1.5;padding:14px 24px 18px;
  border-top:1px solid var(--line)}
}

@layer base {
/* pricing — the span you sell across, and a note that the cards are a selection */
.price-range{margin-top:18px;font-size:16px;line-height:1.65;color:var(--muted);
  padding-inline-start:18px;border-inline-start:2px solid var(--accent)}
.tiers-note{font-size:14.5px;color:var(--faint);line-height:1.6;max-width:68ch;
  margin-bottom:26px}
}

@layer base {
/* pay-as-you-go — a different shape of product, so a different shape of card */
.payg{display:grid;gap:32px;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--r-lg);padding:34px 32px;margin-bottom:22px}
@media(min-width:820px){.payg{grid-template-columns:minmax(240px,300px) 1fr;gap:56px;align-items:center}}
.payg .name{font-size:14px;font-weight:600;letter-spacing:.02em;margin-bottom:18px}
.payg-qty{display:flex;align-items:center;gap:10px;margin-bottom:18px}
.q-btn{width:36px;height:36px;flex:none;border:1px solid var(--line-2);background:transparent;
  color:var(--text);border-radius:var(--r);font-size:20px;line-height:1;cursor:pointer;
  display:grid;place-items:center;font-family:var(--ff-mono);transition:.2s var(--ease)}
.q-btn:hover:not(:disabled){border-color:var(--accent);color:var(--accent)}
.q-btn:disabled{opacity:.3;cursor:not-allowed}
.q-val{font-family:var(--ff-mono);font-size:23px;font-weight:600;min-width:2.8ch;text-align:center;
  font-variant-numeric:tabular-nums}
.q-unit{font-size:14.5px;color:var(--muted)}
.payg .price{font-family:var(--ff-mono);font-size:40px;font-weight:600;letter-spacing:-.03em;line-height:1}
.payg .per{font-size:13.5px;color:var(--faint);margin-top:9px}
.payg .per .save{color:var(--accent);font-weight:600}
.payg .btn{margin-top:22px}
.payg-note{font-size:12.5px;color:var(--faint);margin-top:11px;text-align:center}
.payg-what ul{display:grid;gap:13px}
@media(min-width:620px){.payg-what ul{grid-template-columns:1fr 1fr;gap:13px 28px}}
.payg-what li{font-size:14.5px;color:var(--muted);display:flex;gap:11px;align-items:flex-start}
.payg-what li svg{flex:none;width:15px;height:15px;margin-top:4px;color:var(--accent)}
.payg-scale{margin-top:22px;padding-top:18px;border-top:1px solid var(--line);
  font-size:13.5px;color:var(--muted)}
.payg-scale strong{color:var(--text);font-family:var(--ff-mono)}
}

@layer base {
/* =====================================================================
   PER-THEME PAGE STRUCTURE
   Three homepages, not one recoloured three times. Everything below is
   scoped to the layout that uses it; nothing here is shared furniture.
   ===================================================================== */

/* ---- platform strip — shared band, filled per theme ---------------- */
.platstrip{border-block:1px solid var(--line);background:var(--bg)}
.platstrip-in{display:flex;align-items:center;gap:clamp(18px,4vw,52px);
  flex-wrap:wrap;padding-block:20px}
.pl-label{font-family:var(--ff-mono);font-size:11.5px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--faint);white-space:nowrap}
.pl-list{display:flex;flex-wrap:wrap;gap:clamp(16px,3.4vw,44px);list-style:none;margin:0;padding:0}
.pl-list li{font-family:var(--ff-display);font-weight:var(--dw);letter-spacing:var(--dt);
  font-size:clamp(17px,1.7vw,23px);color:var(--text);opacity:.62}

/* =========================== PULSE ================================== */
/* Hero board: creatives with their cost attached, not a growth curve. */
.hero-pulse .hero-in{grid-template-columns:1fr}
@media(min-width:1000px){.hero-pulse .hero-in{grid-template-columns:1fr 1fr;gap:64px}}

.board{border:1px solid var(--line-2);border-radius:var(--r-lg);background:var(--surface);
  box-shadow:var(--shadow);overflow:hidden}
.board-h{display:flex;justify-content:space-between;align-items:center;gap:14px;
  padding:15px 20px;border-bottom:1px solid var(--line);background:var(--bg-2)}
.board-h .t{font-size:13.5px;font-weight:600;color:var(--text)}
.board-h .d{font-family:var(--ff-mono);font-size:10.5px;letter-spacing:.14em;color:var(--faint);
  border:1px solid var(--line-2);padding:2px 7px;border-radius:100px}
.board-top{display:flex;justify-content:space-between;align-items:flex-end;padding:22px 20px 18px}
.board-top .lbl{display:block;font-family:var(--ff-mono);font-size:11px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--faint);margin-bottom:6px}
.board-top .v{font-family:var(--ff-display);font-weight:var(--dw);letter-spacing:var(--dt);
  font-size:clamp(30px,3.4vw,44px);line-height:1;color:var(--text)}
.board-top .delta{font-family:var(--ff-mono);font-size:14px;font-weight:600;color:var(--accent)}
.board-cards{display:grid;gap:1px;background:var(--line)}
.bcard{display:grid;grid-template-columns:auto 1fr auto auto;align-items:center;gap:12px;
  padding:14px 20px;background:var(--surface)}
.bcard .tick{font-family:var(--ff-mono);font-size:11px;color:var(--faint)}
.bcard .bk{font-size:13px;color:var(--muted);line-height:1.35;
  overflow:hidden;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}
.bcard .bn{font-family:var(--ff-mono);font-size:14px;font-weight:600;color:var(--text)}
.bcard .bm{font-family:var(--ff-mono);font-size:12px;min-width:44px;text-align:right;color:var(--faint)}
.bcard.win .bm{color:var(--accent);font-weight:600}
.bcard.win{box-shadow:inset 3px 0 0 var(--accent)}
.board-note{padding:14px 20px 18px;font-size:11.5px;line-height:1.5;color:var(--faint);
  border-top:1px solid var(--line)}

/* Services as spec rows — a sheet, not three cards. */
.specrows{border-top:1px solid var(--line)}
.specrow{display:grid;grid-template-columns:auto 1fr;gap:20px 26px;align-items:start;
  padding:clamp(26px,3.4vw,40px) 0;border-bottom:1px solid var(--line);
  color:inherit;text-decoration:none;transition:background .18s ease,padding .18s ease}
.specrow:hover{background:var(--bg-2);padding-inline:18px}
.sr-n{font-family:var(--ff-mono);font-size:12px;color:var(--accent);padding-top:5px}
.sr-tag{display:block;font-family:var(--ff-mono);font-size:11px;letter-spacing:.14em;
  color:var(--faint);margin-bottom:9px}
.sr-main h3{margin-bottom:10px}
.sr-main p{color:var(--muted);font-size:15.5px;line-height:1.55;max-width:52ch}
.sr-points{list-style:none;margin:0;padding:0;display:grid;gap:7px;grid-column:2}
.sr-points li{position:relative;padding-inline-start:16px;font-size:13.5px;color:var(--muted)}
.sr-points li::before{content:"";position:absolute;inset-inline-start:0;top:.62em;
  width:5px;height:5px;background:var(--accent);opacity:.75}
.sr-go{display:none;font-size:20px;color:var(--accent)}
@media(min-width:900px){
  .specrow{grid-template-columns:auto minmax(0,1.15fr) minmax(0,.85fr) auto;align-items:center}
  .sr-points{grid-column:auto}
  .sr-go{display:block}
}

/* Shared data table used by all three layouts, styled once. */
.tbl{border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--surface)}
.tbl-row{display:grid;grid-template-columns:minmax(0,2.2fr) repeat(3,minmax(0,1fr));
  gap:12px;padding:15px 20px;border-top:1px solid var(--line);align-items:center}
.tbl-row:first-child{border-top:0}
.tbl-head{background:var(--bg-2)}
.tbl-head span{font-family:var(--ff-mono);font-size:10.5px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--faint)}
.tbl-row .c1{font-size:14px;color:var(--text)}
.tbl-row .c2,.tbl-row .c3,.tbl-row .c4{font-family:var(--ff-mono);font-size:13.5px;color:var(--muted)}
.tbl-row .c3{color:var(--text);font-weight:600}
.tbl-row .c4{color:var(--accent)}
.tbl-note{margin-top:14px;font-size:12.5px;line-height:1.55;color:var(--faint);max-width:82ch}
@media(max-width:700px){
  .tbl-row{grid-template-columns:1fr auto;gap:6px 12px}
  .tbl-row .c1{grid-column:1/-1}
  .tbl-head{display:none}
}

/* Three case cards abreast, figures included. */
.cases-3{display:grid;gap:26px}
@media(min-width:860px){.cases-3{grid-template-columns:repeat(3,1fr)}}
.c3{border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--surface);
  padding-bottom:22px}
.c3-media{aspect-ratio:4/3;background:var(--bg-2);overflow:hidden}
.c3-media img{width:100%;height:100%;object-fit:cover;display:block}
.c3-tag{display:block;font-family:var(--ff-mono);font-size:10.5px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--faint);padding:20px 22px 0}
.c3 h3{padding:9px 22px 0}
.c3>p{padding:12px 22px 0;color:var(--muted);font-size:14.5px;line-height:1.55}
.c3-figs{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:20px 22px 0;
  margin-top:18px;border-top:1px solid var(--line)}
.c3-figs b{display:block;font-family:var(--ff-display);font-weight:var(--dw);letter-spacing:var(--dt);
  font-size:20px;color:var(--accent)}
.c3-figs span{font-size:11.5px;color:var(--faint);line-height:1.4;display:block;margin-top:3px}

/* =========================== ATLAS ================================== */
/* A statement, centred, with nothing else competing for attention. */
.hero-atlas{padding-block:calc(var(--nav-h) + clamp(80px,11vw,150px)) clamp(80px,11vw,140px);
  border-bottom:1px solid var(--line)}
.hero-stmt{max-width:900px;margin-inline:auto;text-align:center;position:relative;z-index:2}
.hero-stmt h1{margin-top:22px}
.hero-stmt .l2{display:inline}
.hero-stmt .lead{margin:26px auto 0;max-width:62ch}
.hero-stmt .hero-cta{justify-content:center;margin-top:34px}
.hero-foot{margin-top:44px;padding-top:24px;border-top:1px solid var(--line);
  font-family:var(--ff-mono);font-size:12.5px;letter-spacing:.02em;color:var(--faint)}
.sec-head.narrow{max-width:660px;margin-inline:auto;text-align:center}
.sec-head.narrow .eyebrow::before{display:none}

/* Services as full-width alternating rows. */
.altrows{display:grid}
.altrow{border-top:1px solid var(--line);padding-block:clamp(48px,6vw,86px)}
.altrow:nth-child(even){background:var(--bg-2)}
.altrow-in{display:grid;gap:clamp(30px,4vw,60px);align-items:center}
@media(min-width:900px){
  .altrow-in{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .altrow.flip .alt-media{order:2}
}
.alt-media{aspect-ratio:3/2;border-radius:var(--r-lg);overflow:hidden;background:var(--bg-2);
  border:1px solid var(--line)}
.alt-media img{width:100%;height:100%;object-fit:cover;display:block}
.alt-media .ph{display:grid;place-items:center;height:100%;color:var(--faint);font-size:13px}
.alt-n{display:block;font-family:var(--ff-mono);font-size:11px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.alt-body h3{font-size:var(--step-3);line-height:1.15;margin-bottom:18px}
.alt-body .lead{max-width:46ch}
.alt-body ul{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:9px}
.alt-body li{position:relative;padding-inline-start:19px;color:var(--muted);font-size:14.5px}
.alt-body li::before{content:"";position:absolute;inset-inline-start:0;top:.66em;
  width:6px;height:6px;border-radius:50%;background:var(--accent)}
.alt-body .more{display:inline-block;margin-top:26px;font-size:14.5px;font-weight:600;
  color:var(--accent);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}

/* The sales-cycle band — this replaces the growth chart a perf site has. */
.cycle{list-style:none;margin:0;padding:0;display:grid;gap:0;counter-reset:cyc;
  max-width:860px;margin-inline:auto}
.cyc{position:relative;padding:0 0 34px 38px;border-inline-start:1px solid var(--line)}
.cyc:last-child{padding-bottom:0;border-inline-start-color:transparent}
.cyc-dot{position:absolute;inset-inline-start:-5px;top:6px;width:9px;height:9px;
  border-radius:50%;background:var(--accent)}
.cyc-t{display:block;font-family:var(--ff-mono);font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--text);font-weight:600;margin-bottom:8px}
.cyc p{color:var(--muted);font-size:15.5px;line-height:1.6;max-width:60ch}

.report{max-width:960px;margin-inline:auto}
.report-top{display:flex;align-items:flex-end;gap:20px;flex-wrap:wrap;margin-bottom:22px}
.report-top .lbl{display:block;font-family:var(--ff-mono);font-size:11px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--faint);margin-bottom:6px}
.report-top .v{font-family:var(--ff-display);font-weight:var(--dw);letter-spacing:var(--dt);
  font-size:clamp(32px,3.6vw,48px);line-height:1}
.report-top .delta{font-family:var(--ff-mono);font-size:15px;font-weight:600;color:var(--accent);
  padding-bottom:5px}
.report-top .stamp{margin-inline-start:auto;font-family:var(--ff-mono);font-size:10.5px;
  letter-spacing:.14em;color:var(--faint);border:1px solid var(--line-2);padding:3px 9px;
  border-radius:100px}

/* Cases as a read-down list, not a card grid. */
.caselist{display:grid;max-width:960px;margin-inline:auto;border-top:1px solid var(--line)}
.cl{display:grid;gap:14px 40px;padding-block:clamp(30px,3.6vw,46px);border-bottom:1px solid var(--line)}
@media(min-width:820px){.cl{grid-template-columns:210px minmax(0,1fr)}}
.cl-tag{font-family:var(--ff-mono);font-size:11px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--faint)}
.cl-body h3{margin-bottom:14px}
.cl-body p{color:var(--muted);font-size:15.5px;line-height:1.6;max-width:62ch}
.cl-figs{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:24px}
@media(min-width:640px){.cl-figs{grid-template-columns:repeat(4,1fr)}}
.cl-figs b{display:block;font-family:var(--ff-display);font-weight:var(--dw);letter-spacing:var(--dt);
  font-size:23px;color:var(--accent)}
.cl-figs span{display:block;margin-top:4px;font-size:11.5px;color:var(--faint);line-height:1.4}

/* ============================ NOIR ================================== */
/* Image first, words last, and as few of them as the page can carry. */
.hero-noir{padding-block:calc(var(--nav-h) + clamp(120px,20vw,260px)) clamp(48px,6vw,80px);
  min-height:min(92vh,900px);display:flex;align-items:flex-end}
.hero-noir .hero-bg{background-position:center}
.hero-noir .hero-veil{background:linear-gradient(180deg,
  rgba(11,10,9,.55) 0%,rgba(11,10,9,.25) 38%,rgba(11,10,9,.88) 100%)}
.hero-low{position:relative;z-index:2;width:100%}
.hero-low h1{margin-top:20px;max-width:16ch}
.hero-low .l2{display:block}
.hero-low-foot{display:grid;gap:28px;margin-top:38px;align-items:end}
@media(min-width:900px){.hero-low-foot{grid-template-columns:minmax(0,1fr) auto}}
.hero-low .lead{max-width:56ch}

.work-sec{padding-bottom:clamp(56px,6vw,90px)}
.workgrid{display:grid;gap:2px;grid-template-columns:repeat(2,1fr);
  padding-inline:clamp(0px,1.4vw,18px)}
@media(min-width:820px){.workgrid{grid-template-columns:repeat(6,1fr)}}
.wtile{position:relative;margin:0;overflow:hidden;background:var(--bg-2);aspect-ratio:1/1}
.wtile img{width:100%;height:100%;object-fit:cover;display:block;
  transition:transform .5s cubic-bezier(.2,.7,.3,1)}
.wtile:hover img{transform:scale(1.045)}
.wtile .ph{display:grid;place-items:center;height:100%;color:var(--faint);font-size:12px}
.wtile figcaption{position:absolute;inset-inline:0;bottom:0;padding:16px 18px;
  background:linear-gradient(180deg,transparent,rgba(11,10,9,.86));
  display:grid;gap:3px}
.wtile .wt{font-family:var(--ff-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent)}
.wtile .wl{font-size:13.5px;color:#efe9e0;line-height:1.35}
@media(min-width:820px){
  .wtile{aspect-ratio:4/5}
  .wtile.w0{grid-column:span 3;aspect-ratio:16/10}
  .wtile.w1{grid-column:span 3;aspect-ratio:16/10}
  .wtile.w2{grid-column:span 2}
  .wtile.w3{grid-column:span 2}
  .wtile.w4{grid-column:span 2}
  .wtile.w5{grid-column:span 6;aspect-ratio:21/7}
}

.tallcards{display:grid;gap:2px}
@media(min-width:860px){.tallcards{grid-template-columns:repeat(3,1fr)}}
.tall{display:block;color:inherit;text-decoration:none;background:var(--surface);
  border:1px solid var(--line);transition:border-color .2s ease}
.tall:hover{border-color:var(--accent)}
.tall-media{aspect-ratio:3/4;overflow:hidden;background:var(--bg-2)}
.tall-media img{width:100%;height:100%;object-fit:cover;display:block;
  transition:transform .5s cubic-bezier(.2,.7,.3,1)}
.tall:hover .tall-media img{transform:scale(1.04)}
.tall-media .ph{display:grid;place-items:center;height:100%;color:var(--faint);font-size:12px}
.tall-body{padding:26px 24px 30px}
.tall-tag{display:block;font-family:var(--ff-mono);font-size:10.5px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--accent);margin-bottom:12px}
.tall-body h3{margin-bottom:12px}
.tall-body p{color:var(--muted);font-size:14.5px;line-height:1.55}

.specimen{display:grid;gap:clamp(32px,4vw,64px);align-items:start}
@media(min-width:960px){.specimen{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr)}}
.spec-l h2{margin-top:20px}
.spec-big{margin-top:36px;padding-top:28px;border-top:1px solid var(--line)}
.spec-big .v{display:block;font-family:var(--ff-display);font-weight:var(--dw);
  letter-spacing:var(--dt);font-size:clamp(56px,7.5vw,104px);line-height:.92;color:var(--accent)}
.spec-big .lbl{display:block;margin-top:12px;font-family:var(--ff-mono);font-size:12px;
  letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.spec-big .delta{display:inline-block;margin-top:14px;font-family:var(--ff-mono);font-size:13px;
  border:1px solid var(--line-2);padding:3px 10px;border-radius:100px;color:var(--muted)}
}

@layer base {
/* A full-bleed hero with no photograph yet is just a tall empty rectangle.
   Collapse it to normal hero height until an image exists. */
.hero-noir.no-art{min-height:0;padding-block:calc(var(--nav-h) + 72px) 96px}
.hero-noir.no-art .hero-veil{background:none}
}

@layer base {
/* Atlas centres its page heads too, so the index pages match its homepage. */
.page-hero.centred{text-align:center}
.page-hero.centred .wrap{max-width:820px}
.page-hero.centred .lead,.page-hero.centred .muted{margin-inline:auto}
.page-hero.centred .eyebrow::before{display:none}
}

@layer base {
/* site-wide texture slot: tiled at low opacity over everything */
body.has-texture::after{content:"";position:fixed;inset:0;pointer-events:none;z-index:100;
  background-image:var(--texture);background-size:480px;opacity:.035}
/* Pulse and Noir: the step band can carry a faint backdrop (process_bg slot) */
.has-bg-art{position:relative;overflow:hidden}
.bg-art{position:absolute;inset:0;background-size:cover;background-position:center;opacity:.14}
.has-bg-art > .wrap{position:relative}
}